Offset printing - types and types
Offset printing is the most popular type of printing in today's printing industry. It is true that it has many varieties and uses different techniques and materials (paint, paper). The main division is cold printing, where the paint is fixed by soaking into paper. While the 'hot' offset where the printed paper web passes through the drying tunnel.
The classic offset (water) is associated with the use of water rollers and hydrophilic and hydrophobic surfaces, however, this method is already abandoned due to the difficulty in obtaining a good balance of water and oil paint.
The successor of this method is anhydrous offset printing where silicone molds are used instead of water.
Changing print needs
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Internet printing
Online printers are gaining more and more supporters, not surprisingly when more and more commerce is done online. This is a very convenient solution, because you can immediately overcome mistakes made by potential customers when placing an order.
Often, they send a bad file in the wrong format, with the web printing this error is still captured by the script itself accepting the order. Of course, such printers also have their drawbacks, ie the lack of the possibility of an individualized approach to the client and his needs, unless we get a really good printing house.